The effects and effectiveness of social media in the online business arena is still in an exploring stage. The sad part however is that most of the clients who make use of this tool do not have access to the right information related to this subject- its functioning and potential. The continual emergence of various social media platforms and the participation of more and more online users affirm the fact that the best way to reach the online audience (which by the way is large owing to the global appeal of the Internet). There still remain some unnecessary information and myths that the clients believe to be true and this has prohibited the full use of this media as a marketing tool. The following list discusses a few of these myths.
The functionality of ‘Twitter’ is restricted to Big Brand Names:
This misconception is common among many entrepreneurs. It is mostly the small time businesses who believe that ‘Twitter’ can be used by the larger or more established companies, especially the B2C ones. There are many successful cases of conversions provided by ‘Twitter’ for various B2B companies. For this social media to work you will have to continuously monitor your tweets which you have to keep updated for engaging your followers.
Social Media Power Speaks Volumes of its Marketing Efficiency
In-House Social Media based Marketing Does Not Work:
Consultants try to make you believe that making use of social media can be immense and mammoth task. However, if you are able to get a clear picture of your target industry and prospects, the latest ‘social trend’ and your competitors and their products or services, you will be able to initiate social media based marketing through ‘internal resources’ instead of looking for outsourced help. It is true that only you are able to promote your product or service the best possible way. Even an understanding of your prospects is much better when you are doing it yourself. It is high time you make expansion in your online marketing team.
The Factory 