Build a Powerful Online Brand Following Eight Vital Tips

All modern-day business owners who wish to gain recognition among larger segments of population must try building a strong online brand. Now while seeking professional assistance obviously seems viable, if you are planning to indulge in this extremely challenging and time-consuming procedure on your own, consider implementing a few essential strategies such as designing logo, creating tagline, adding links to various social media channels, etc. For details, check out below-mentioned pointers.

Design an Appropriate Logo

Highly competent and adequately experienced professionals working in branding agency Leeds has emphasised upon significance of designing an appropriate logo, which stands relevant for the concerned brand, and help making it popular.

Invest in Mobile Friendliness

Almost all people in today’s era conduct online activities via their mobile devices. Thus, you must build your brand in a way that it could adapt to any screen size seamlessly, be it of desktop, laptop, smartphone, or tablet.

Create a Catchy Tagline

Tagline could be loosely defined as a phrase allowing visitors to understand what a particular brand is actually about. You must try creating something catchy, which can captivate as well as retain attention of everyone for prolonged period.

Incorporate an ‘About Us’ Page

Through an ‘About Us’ page, you can provide substantial amounts of information regarding your company’s working procedure, team, objectives, track record, etc. to your targeted consumers, and assure them of your credibility.

Integrate Facebook ‘Like’ Box

People must be capable of connecting with you through Facebook, thus, try integrating a ‘like’ button. This would drive huge traffic who likes to casually interact, offer feedback, ask question in a more informal setting.

Add Links to Prominent Social Media Platforms

While some business owners take it a bit too seriously and add links to every social media account they have, you must try focusing only on the prominent ones such as Twitter, Facebook, Instagram, LinkedIn, Google Plus. Doing so would maximise your brand exposure.

Upload Engaging Podcasts, Videos, and Images

Consumers obviously prefer business owners, who upload engaging podcasts, high quality videos, and appealing images that too in a consistent manner. All the stated three are considered exceptionally powerful marketing tool, which can improve your business prospects in absolutely no time.

Publish Innovative Content

Competent specialists working in The Factory-a noted branding agency Leeds has asked contemporary entrepreneurs to realise exactly how necessary content is as soon as possible. Fabricate innovative write-ups that answer common queries, provide solutions to prevalent problems, and possess capability of changing conservative outlooks.

Keeping all eight strategies specified above in mind would most surely let you establish an excellent online brand and effectually contribute to your business prosperity. However, if you are not quite confident about executing these, feel free to schedule appointment with a third party immediately.

How Digital Marketing Strategies Can Help Businesses to Grow

The traditional form of marketing is not adequate to ensure success in this competitive online industry. In case you want to establish a secured position in the industry, it is imperative to look out for edge-cutting internet marketing strategies that would help you to excel than the competitors.

Things have changed now and relying on conventional or age-old marketing tools won’t help anymore. This post reveals how digital marketing strategies help businesses to grow and to excel in their respective niche.

• Search Engine Optimization

Undoubtedly, SEO is one of the best ways through which businesses can boost their online sales. Businesses need to optimize the site as per the prevalent keywords on the search engines searched by the users. The concept of increasing online sales depends on improving the ranking in the search engine results. And adhering to the latest SEO guidelines would make the site looks incredible.

• Focusing on Content Marketing

Content marketing is indeed another online marketing strategy that would bring great fortunes to businesses. It is important to make sure that businesses publish blogs and articles on a regular basis, of course, rich in information for the potential customers.

Working with infographics, videos and images would also help in driving the attention of the customers towards the brand. Advertising agencies in Leeds or from other location can suggest some unique ideas that would be effective to get the attention of the target audience.

• Mobile Marketing

It is one of the most useful and proven ways to boost online sales. It is not only sending custom-made mobile texts, but it is to make sure that the site is optimized properly for mobiles. The site should easily load on any given device, and this has become even more important with a significant rise in the number of mobile users across the world.

• Digital Advertising

The strategies discussed above would certainly help in increasing the flow of organic traffic to the site, but working on a digital advertising campaign would bring more positive outcomes to the company.

The best thing is that digital advertising is more cost effective than the traditional form and it comes with a wide range of options. Some of them are like social network analysis, social media marketing, On-site optimization, Ad creation, social media maintenance to name a few. Hiring digital advertising agencies in Leeds or from other preferred location would be extremely useful for businesses.

In a bid to succeed in this competitive marketplace, it is important to make sure that businesses hire the best agency for the job. The professionals have a great understanding of the marketing goals and work efficiently to achieve them within the set timeline.

Understanding the Four Vital Digital Advertising Trends

In the present times, a large number of business owners are investing in digital advertising for achieving unimaginable heights of prosperity. It could be loosely defined as a procedure of promoting a particular product, service, or brand through websites, mobile applications, and social media platforms like Facebook, Instagram, YouTube, etc. Being incredibly affordable and more or less accessible to everyone, fabricating a digitised ad campaign is quite easy. If you wish to indulge in the task on your own, keeping pace with a few trends such as Omni-channel marketing, abundant landing pages, influencer marketing, etc. becomes mandatory. Know more by checking out the below-mentioned pointers.

• Omni-Channel

Nowadays consumers have several tools and well this has altered their purchasing decision to a great extent. For instance, prior to the advent of internet, we used to hop from one store to another, and buy the required items, but now we place orders, and receive things without even stepping out of the house. This shift has given birth to Omni-channel marketing that allows people to interact with physical stores via an online website or app. Isn’t it simply amazing?

• Influencer Marketing

According to the top-notch professionals of reputed advertising agencies in Leeds, influencer marketing is extremely unconventional but could provide a wide range of benefits. It helps in creating an engaging brand by taking the viewpoint of targeted audience along with working methodologies of the concerned organisation into account. Even though over the past couple of years, influencer marketing has started to diminish because people believe any sort of recommendation is savagely commoditised, when done right, it can surely generate optimal outcomes.

• Augmented Reality

Augmented reality was considered to be a fancy gimmick for long but after the launch of immensely popular Pokémon Go, almost every business decided to embrace it. AR could be loosely defined as an interactive representation of the real world where objects are magnified through computer-generated data across numerous sensory modalities. This particular strategy can benefit promotion when use to create FYI-style messages and suggestions.

• Multiple Landing Pages

Landing pages have become an exceptionally significant marketing tool and would continue to remain so even in the coming days. Consumers can get whitepapers, eBooks, articles, blog posts, and other types of content here and in return either make purchase or leave their email address so that the business owner could contact them later. Incorporating multiple landing pages can effectually increase rates of conversion and contribute to sales.

In case implementing the trends stated above appears challenging, modern-day entrepreneurs must feel free to seek professional assistance. Many renowned providers such as the advertising agencies in Leeds are always there for helping. They assure quality and affordable solutions so that organisations can drive more traffic and earn substantial amounts of profits.

3 Strategies to Build Your Brand Online – A Guide for Entrepreneurs

Many entrepreneurs find it difficult to understand the real meaning of branding. They think that branding is all about creating an iconic logo and spreading their business slogan. For them, branding is only a strategy for dominating the marketplace, whether, in reality, it has a lot more impact on businesses.

In today’s competitive marketplace, having brand identity is important for the survival of businesses. It creates a bridge that helps businesses to connect to their audience easily. If you manage to build brand identity, then it will become easier for your marketing team to generate more sales without putting any extra effort.

You can hire a professional branding agency in Leeds, as well as in the other cities in the world according to your preference. Meanwhile, if you are confident about your skills, then you can also consider building your brand on your own. In this post, we will reveal the three strategies that you can follow to build your brand online. Before you start your journey, check out here the list of the online assets that you will need to build brand value and the list includes the following:

• Corporate website
• Blog page
• Business logo and tagline
• Video content
• Graphical content such as brochure, banners
• Social media pages

So, at the first stage of the journey, you have to ensure that your business or company has all these things mentioned above. After that, you can confidently move forward to the next stage. In the below section we will reveal how you will use your assets to build brand value.

1. Search Engine Optimization

Search engine optimization is the process of increasing the search engine visibility of websites.  If you opt for professional search engine optimization services, then your website start ranking for your target keywords. As a result, your potential customers will find you exactly at the time when they need service provider or seller like you.

This is how search engine optimization will help you to build brand authority by improving your search engine visibility. The same service will also help you to achieve your marketing goals. So, overall it is fair to conclude that if you opt for SEO services, then you will be able to achieve your branding and marketing goals online simultaneously.

2. Social Media Optimization and Marketing

Whenever it comes to branding, you cannot underestimate the power of different social media platforms. Most of the marketers use social media networks as a marketing channel. However, you can also use them to build brand. So, overall it is fair to conclude that you can create brand value by focusing on social media optimization and marketing services.

3. Blogging

Blogging is the secret weapon that you must use when building your own brand. Visit any branding agency in Leeds or in the other cities in the UK, and they will tell you the importance of blogging for building brand value. Apart from building brand value, it also enables businesses to nurture their reputation.

So, these are the three strategies that you need to follow to build your own brand online.

How to Create a Futuristic Marketing Plan – Guide for Entrepreneurs

Smart business owners understand the importance of having a futuristic marketing plan. Without proper strategic planning, it becomes really difficult for them to target their potential customers. You may sell the best product in the market or offer quality services at an affordable price, but above all, if you do not have a result driven marketing plan, then it won’t be possible for you to reach your potential customers. As a result, your target customers will never know that you even exist in the business. The entire circumstances will potentially damage your overall business performance.

• Creating a Marketing Strategy

To avoid such complications, you will need the proper marketing plan that will help you to stay ahead of your competitors and enable you to target a maximum number of potential customers. You can consider hiring one of the best marketing agencies in Leeds, as well as in the other cities in the UK according to your preference if you are chasing serious goals.

However, if you are confident about your marketing skills, then you can consider planning and conducting the entire campaign on your own. In this section, we will reveal some of the best tips that will help you to create a marketing strategy for your business.

1. Know your niche: Before designing a marketing plan, you have to understand your niche. It will help you to build the pillar of a successful marketing plan.
2. Shape the idea into a plan & ensure that your business will fill the gap: After gathering knowledge of your niche in the next stage, you have to shape your idea into a concrete business plan. In this stage, you have to ensure that your business is different than your competitors. Develop such a plan that will easily address the needs of your target customers.
3. Identify your competitors and understand their marketing approach: In this stage, you have to find out your competitors. The job won’t be difficult if you know the art of looking in the right place. Just search with your target keyword on Google and spot those sites that follow similar business models like yours. After finding them, you have to go through their website and social media profiles very carefully. It will help you to point out those factors that have enabled them to be successful.
4. Build the strategy and audit the report: After the first three steps, it won’t be difficult for you to develop a futuristic marketing plan. Once your plan is ready, you should apply it and check the audit report by using tools like Google Analytics. It will help you to understand whether your marketing plan is working or not.

• Bottom Line

Almost all the leading marketing agencies in Leeds, as well as other cities in the world generally target the search market to drive more traffic to their website. You can follow this technique and also conduct social media marketing & email marketing campaign in parallel in order to drive more traffic on your site.

So, this is all for now. Hope the tips mentioned here will help you to build a futuristic marketing plan for your business.

Know about the Five Major Digital Branding Trends of 2018

The exceptional changes that have taken place until now has quite clearly proved that 2018 is going to be quite important for digital branding. As an entrepreneur, if you are relying upon traditional methods for fabricating brands and have not yet adopted the varied trends emerging, be prepared to see the levels of traffic, conversions, and sales going down. Well, it is not too late, so please do buy some time, and go through the following write-up, where I have jotted down the major digital branding trends to keep in mind for this year.

1. ALL ABOUT GENERATION Z

According to latest research, the oldest members belonging to Generation Z are now only 22years old. They have just begun to enter the labour force and are trying to increase their power of purchasing. Such a change needs to be addressed, which in turn is only possible if brands are designed as well as developed taking the requirements and expectations of youth into account.

2. FOCUS ON INFLUENCER MARKETING

According to the top-notch professionals of branding agencies in Leeds, it is extremely necessary to get rid of the traditional tactics of promotion and opt for influencer marketing, which allows maximum brand exposure. In case of influencer marketing, business owners tend to concentrate upon certain influential people and orients promotional activities around them.

3. RUSH FOR CHATBOTS

Instant gratification has managed to attain much popularity. Modern-day consumers want answers to their queries immediately otherwise they tend to lose interest and quickly shift towards something else. Responding right away without enough research increase risks of misinformation, thus, it would be viable if you let the chatbots handle the said situation. Chatbots allow entrepreneurs to be present all the time, send customised content as per the needs of customers, and hence generating an agreeable experience altogether.

4. SEEKING HELP FROM SOCIAL MEDIA CHANNELS

Well-known specialists working in the top marketing agencies of Leeds have time and again emphasised upon the extreme importance of relying upon the diverse social media platforms. Sharing pictures and videos relevant to your brand on Facebook, Twitter, and Instagram would most surely allow it to reach larger segments of population and that too within a very short period. However, instead of seeking help from all the channels at the same time, it is better to select any one with maximum caution.

5. PROMOTING BRANDS WITH A PURPOSE

Owing to an alteration in demographics, digital branding has managed to connect with the audience on an emotional level. Thus, entrepreneurs, no matter if they are trying to share news about their business or launching a new product, must do so by keeping the needs and interests of their targeted audience in mind. This is the sole purpose that they have to consider and meet.

Apart from the above five mentioned digital marketing trends, I have also described two important trends that are prevailing in recent years, they are

• VOICE SEARCH

As more and more people are becoming technically involved, the use of voice commands and voice search is increasing day by day. The voice assistants are helping the mobile users to access any type of information and do any task online just with the help of the voice.

• DATA-DRIVEN MARKETING INSIGHTS

Almost all the traditional banking professionals are looking for ways to master the data-driven marketing with the help of the artificial intelligence. In the current study it is shown that the data-driven marketing is ranked to be the second exciting opportunity in the upcoming 12 months.

These are some of the trends that are still popular in the year 2018 and hopefully these trends will also rule the upcoming year.

Advantages of Digital Marketing Every Online Business Should Reap

The overall concept of marketing is to connect with the target audience in the correct place and of course at the correct time. In this digital age, one of the best strategies is to meet the customers where they spend most of their time. It is also no hidden fact the digital platforms are progressively getting related with advertising arrangements in everyday life.

Under such circumstances, it becomes extremely important to comprehend the key paybacks of digital marketing. Below in this post, the readers will get to know some of the advantages that they can gain by hiring digital marketing agencies in Leeds or in their preferred location.

• Quick Service and Convenience

The implausible suitability of online marketing is indeed one of the biggest reasons why most of the businesses are heading towards digital marketing. The online market has become tremendously easy availability with the customers using the internet as well as reaching markets everywhere across the world. And this is the reason for which purchasing goods across the borders minimizes the overall expense of conveyance.

• Traceable and Measurable Results

An interesting aspect of digital marketing that is hardly available with traditional marketing is the ability to track and measure results of the campaign. With the help of digital marketing, businesses can make use different types of tools for tracking results to organize the advertising campaigns. The tools not only help businesses to and to measure but also to illustrate the progress of the marketing campaign in detail graphics.

• Cost Effective on the Operations

This is indeed one of the major advantages of digital marketing and it is helping numerous businesses in many ways. The best thing is that the businesses can now advertise affordably with digital marketing as compared to using traditional forms of advertisements such as television ads, newspapers, ads, etc.

In addition to that, businesses can also get a unrestricted listing in number of business encyclopedias.  Hire marketing agency in Leeds or any location close to your proximity to maximize the opportunity available online.

Some Other Advantages

• Allows global marketing for the brand
• Help in demographic targeting the customers
• Round the clock marketing
• Ability of multitasking
• Data collection for personalization
• Tech-savvy and automatic marketing

So, businesses looking forward to make thing simple and hassle-free should hire any of the renowned digital marketing agencies in Leeds UK to get the best possible results for the firm. Make sure that they have got great experience in handling the kind of project you are dealing with in the market.

The Six Digital Marketing Trends to Emerge in 2018

It is due to the emergence of numerous platforms and technologies that brands got exceptional opportunities to connect with new customers and retain the existing ones. Entrepreneurs, who really do wish to succeed in the digital landscape, however, need to know as to which options among the lot can effectually drive traffic and increase the revenues. Top-notch professionals have talked about certain definite trends that are likely to crop up in the upcoming year of 2018. These online marketing strategies would surely be extremely beneficial if implemented in a correct manner.

Digital Marketing Trends (2018)

• According to the renowned marketing agencies of Leeds, in the future, human marketers would be required to work in collaboration with various automation entities. Thus, we can fairly conclude that machine learning would acquire utmost importance. It would allow one to respond accurately and quickly to all the behavioural shifts of customers.

 

• The online market is consumer-oriented. In order to appease the clients and promote brands, business owners make use of social media channels like Facebook, Twitter, Instagram, WhatsApp, etc. Well, this reliance is sure to increase in 2018 allowing brands to further expand and reach a series of niche demographics.

 

• Almost all modern-day consumers use their smartphones to conduct online activities. The responsibility of an entrepreneur is to fabricate tactics through which they can address these micro moments immediately and with maximum precision. Thus, for 2018, all business owners are advised to focus upon mobile-first websites that could provide customers with relevant information instantaneously.

 

• According to the latest research, sites that have videos are preferred more by customers. A top-notch marketing agency in Leeds has mentioned that in 2018, the significance of video advertising would increase and this particular strategy would help businesses to successfully market their products and services before a larger segment of the population.

 

• Online marketers have predicted that in 2018, consumers would hope for a more personalized experience. In other words, viewers would like to procure data that could be further tailored to meet their needs as well as expectations. Business owners have already stressed on this notion by increasingly using email marketing and mechanization.

 

• Chatbots are extremely intuitive and their worth is likely to increase in 2018. This interactive computer programme is beneficial probably because it can successfully fulfil the demands of a hyper-connected and fast-paced digital realm. Owing to the functionality of bots, they can engage audiences for prolonged periods. Studies have predicted that by 2020, about 80% organizations would incorporate chatbots as their marketing strategy.

The above-mentioned pointers are some of the definite digital marketing trends that would appear in 2018. Now that business owners are aware, they should move on to prepare themselves to avoid the hassles and face all challenges successfully.

Tips to Consider before Choosing Digital Marketing Agency

In the age of modern technology, everything seems to be available in digitalized form. Even business, branding and promotions are done through online mode. As per the latest reports from a study it is identified that most of the businesses are spending more than 50% of their marketing budget alone on digital marketing. Most importantly the percentage share is 4 times more than the budget allotted 4-5 years back.

From the figure itself it is clear that how important role digital marketing plays for any given business. So, if you are also looking for digital marketing agencies in Leeds, this post will of great help as I have mentioned few important tips to consider before finalizing the marketing agency for a successful campaign.

•    Consider Opinions from your Closed Sources :

It is better to trust first hand information availed from the people close to you like friends, colleagues, etc, rather than depending on the advertisements content available over the web. It is so because it may happen that your closed one has taken service from the agency and has significant knowledge about the agency you are looking for. So consulting with them will help you to gain practical knowledge about the proceedings of the agency.

•    Inquire about their Experience :

It is highly imperative for the agencies involved in offering digital marketing solutions to have great level of expertise in order to serve their clients with desirable results. It is on your part to enquire about the type of strategies the agencies are offering.

Higher the level of experience and market reputation, better the results offered for the clients. It is also important to check whether the agency has served companies related to your industry or not. This will give you a brief idea regarding the type of work they do or offer.

•    Feel Free to Ask Questions :

If you want to have desirable results for your campaign then you will have to ask questions to the agency you are interested to work with. Try to make them understand your business objectives and goals and check whether they relate with the same or not. If not then consider that you are not in the right place.

•    Check Out the Portfolio :

This is what which will give a detailed and comprehensive idea regarding the capabilities of the agency. There are some agencies who refuses to show their previous work for different clients. If the same happens with you then do not continue with them. Genuine and trusted agencies will always display their portfolio to their clients without any hesitation.

Consider the above mentioned tips while choosing the right and the best digital marketing agency in order to have a successful campaign. Apart from that there are some tips available but the pointers discussed in this post are sufficient. It is always recommended to hire professional marketing agencies in Leeds or in any place to get value for your money.

Important factors to Consider When Hiring Advertising Firms

Do you want your business to shine in the web world? Are you eager to have a great online presence? Well, to grow your business you need a strong base of customers and to let people know about your services and products, you need to opt for some commendable advertising strategies. Anyone who is keen to sell his or her brand products or services should be aware of:

•    Place
•    Price
•    Promotion

Promotion is among the major marketing elements that can make people aware of your products. Hence, the business owners focus greatly on implementing some top-notch marketing strategies these days. Are you also thinking of advertising your products? Well, being a business owner, it is apparent that you need to pay attention to a number of business chores. Taking some time out for advertising your products can be daunting. Implementing this strategy efficiently requires time and extensive skills. Hence, doing a bit of everything on your own can have a negative impact on your business growth and productivity.

If you’re looking forward to promote your products, it is advisable to hire a reputed advertising agency. With the increasing demand for this strategy, a number of advertising companies have come up these days. Though most of them claim to be the best service providers, it is your task to find out the best fit for your business. It’s apparent that you will come across a number of options but don’t afford to choose a random company. The brand advertising agencies in Leeds are highly preferred these days as they are dedicated to provide result-oriented services to the clients.

To help you in finding the right brand advertising firm, we’ve compiled the list of factors that you need to watch for prior to make any decision. Take a glimpse at the points given below:

1.    Experience :

When looking for an agency, you must consider the years of experience that they have had in this particular industry. Experience not only enables the professionals to enhance their skills but also help them to recognize what the customers are looking for.

2.    Past performances :

Looking into an advertising agency’s previous performances, you can gain brief ideas about their way of working. Make sure to discuss the advertising strategies that they have planned for your project. Good companies are always transparent about their services to the clients.

3.    Clientele :

You must always inquire about an agency’s past as well as current clientele. Ask for the references of the previous clients and talk to them in person to get an honest feedback about the company you’re thinking to hire.

The other points that you need to consider include their skills and techniques, approach as well as cost. Most of the brand advertising agencies in Leeds comprehend client’s needs to build top-notch advertising strategies. If you’re looking for result-oriented advertising services at affordable rates, feel free to rely on a reputable firm in Leeds.