The exceptional changes that have taken place until now has quite clearly proved that 2018 is going to be quite important for digital branding. As an entrepreneur, if you are relying upon traditional methods for fabricating brands and have not yet adopted the varied trends emerging, be prepared to see the levels of traffic, conversions, and sales going down. Well, it is not too late, so please do buy some time, and go through the following write-up, where I have jotted down the major digital branding trends to keep in mind for this year.
- ALL ABOUT GENERATION Z
According to latest research, the oldest members belonging to Generation Z are now only 22years old. They have just begun to enter the labour force and are trying to increase their power of purchasing. Such a change needs to be addressed, which in turn is only possible if brands are designed as well as developed taking the requirements and expectations of youth into account.
- FOCUS ON INFLUENCER MARKETING
According to the top-notch professionals of branding agencies in Leeds, it is extremely necessary to get rid of the traditional tactics of promotion and opt for influencer marketing, which allows maximum brand exposure. In case of influencer marketing, business owners tend to concentrate upon certain influential people and orients promotional activities around them.
- RUSH FOR CHATBOTS
Instant gratification has managed to attain much popularity. Modern-day consumers want answers to their queries immediately otherwise they tend to lose interest and quickly shift towards something else. Responding right away without enough research increase risks of misinformation, thus, it would be viable if you let the chatbots handle the said situation. Chatbots allow entrepreneurs to be present all the time, send customised content as per the needs of customers, and hence generating an agreeable experience altogether.
- SEEKING HELP FROM SOCIAL MEDIA CHANNELS
Well-known specialists working in the top marketing agencies of Leeds have time and again emphasised upon the extreme importance of relying upon the diverse social media platforms. Sharing pictures and videos relevant to your brand on Facebook, Twitter, and Instagram would most surely allow it to reach larger segments of population and that too within a very short period. However, instead of seeking help from all the channels at the same time, it is better to select any one with maximum caution.
- PROMOTING BRANDS WITH A PURPOSE
Owing to an alteration in demographics, digital branding has managed to connect with the audience on an emotional level. Thus, entrepreneurs, no matter if they are trying to share news about their business or launching a new product, must do so by keeping the needs and interests of their targeted audience in mind. This is the sole purpose that they have to consider and meet.
Apart from the above five mentioned digital marketing trends, I have also described two important trends that are prevailing in recent years, they are
- VOICE SEARCH
As more and more people are becoming technically involved, the use of voice commands and voice search is increasing day by day. The voice assistants are helping the mobile users to access any type of information and do any task online just with the help of the voice.
- DATA-DRIVEN MARKETING INSIGHTS
Almost all the traditional banking professionals are looking for ways to master the data-driven marketing with the help of the artificial intelligence. In the current study it is shown that the data-driven marketing is ranked to be the second exciting opportunity in the upcoming 12 months.
These are some of the trends that are still popular in the year 2018 and hopefully these trends will also rule the upcoming year.
The Factory 