The year 2013 has been a great year in the field of digital marketing. This year witnessed some of the greatest updates from Google, the Search Engine giant, and some of the most effective ways to cope up with the ill effects of the updates. However, the world of digital marketing will be going through a phase of continuous changes in the next few years. Therefore, standing on the verge of New Year 2014, it is the ideal time to review the year 2013 from the point of view of digital marketing.
Enhanced Campaigns from Google in PPC Advertising
This was perhaps the biggest change that hit the world of PPC (Pay-Per-Click). Another thing, which is quite easy to conclude, is that they are here for the long run. This campaign from Google is responsible for creating severe confusion among the online marketing experts throughout the world. The advertisers had to think twice about certain things like mobile strategy, account structure, bidding, and many more.
The Factory 